Chekk has launched the new version of its iPhone app with improved features, a simplified on-boarding setup, and a new visual design for a more controlled user experience.
Building on its beta released in 2014, Chekk gives users the ability to easily manage their personal data and contextualize any number of digital engagement channels to suit their individual lifestyles via a single app.
For users wanting more than just a basic aggregator app, Chekk acts as a secure personal data wallet, as well as a platform for bringing together email, social networks, and news content from across the web.
Counting on end-to-end security, Chekk can be a storage platform for as much or as little personal data as the user requires. This personal information can be organized into any number of user-created Profiles that can be easily shared with both contacts and businesses. Chekk’s Profiles and filters can enable users to contextualize the aggregation of any number of social networks, email accounts, and news channels via the app’s redesigned “Stream”, which can be fully customized to display collected content based on a user’s lifestyle contexts (e.g., family, friends, work, and more).
For Chekk Founder and CEO, Pascal Nizri, it is the focus on overall content contextualization — within the app’s information Profiles and Stream — that gives Chekk users a fresh perspective on how to manage their personal data and effectively consume and share content.
“At work I can contextualize my Stream to display social network activity, news, and work related content — mails and posts by work colleagues, financial news and so on. Chekk displays what is relevant to me at that point in time no matter the original source or channel, and filters out any unwanted noise from the other parts of my digital life,” explains Mr Nizri, a veteran Senior Executive of one of the biggest bank in the world. “At home my digital consumption and engagement differs, focusing more on news about travel, social posts and emails from friends and family. Chekk makes this engagement an easy activity without making us jump from app to app on our devices,” he adds.
With the new on-boarding process, Chekk users need only take a few steps to set up their account, which is easily customized later on for a more in-depth management experience. Additionally, the visual design across the app has been updated to be more appealing with new icons, buttons and practical drop down menus. Editing modes for information datasets have also been bolstered to give users increased flexibility, allowing them to layout their Profiles and Stream in their own way.
“The redesigned features give users a more personalized experience with more flexibility to set up their Chekk Profiles and Stream to suit their personal styles of information management,” explains Mr Nizri.
With the increasing trust tensions between consumers and businesses apps such as Chekk that are able to securely store information in a centralized platform are becoming invaluable tools for both consumers and businesses alike. According to Pew Research, 91% of American adults in 2014 feel that they have lost control over how personal information are collected and used by businesses. Financial institutions, marketing businesses, and retailers can use Chekk to engage with their customers via news or social posts, and request access to up to date important personal information — which are critical for sales, servicing and compliance activities, and can be used to rebuild overall customer trust.
By allowing users to have an unlimited number of data Profiles to store and share personal and social information, and the ability to easily organize their individual information Streams, Chekk is set to improve how we contextually view and manage our digital engagement habits.