Due to the entrepreneurial spirits of thousands of real estate agents that want to reach new audiences in a convenient format, many have turned to social media and other forms of web presence in order to market offerings and meet potential buyers. So many real estate agents have found benefit in this approach that even small towns will now display relevant real estate agent websites and listings when a search is conducted. Still, many opportunities exist for real estate agents who want to blog and share content with their communities, but a concrete strategy for marketing and SEO must be considered. If you are a real estate agent in search of broader horizons with minimal costs involved, then continue reading to learn about some tips you will need to know to begin a successful real estate blog.
It Takes Time
Let’s face it; websites do not float to the top of search results as easily as they once did. With so much internet traffic, competition and dozens of search algorithms designed to show specific people select content, it can be hard to gain traction in the short-term. A real estate blog may be relatively free to set-up and maintain, but like any investment, it takes time to mature. You may not notice any traffic at first, but a solid approach that involves quality content, listings, search engine optimization and marketing will ultimately grow your audience and give it a life of its own. If you can devote just a few minutes of time each day toward the blog in question, then ultimately, your efforts will be rewarded.
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Local, Local, Local
Virtually every aspect of a successful real estate blog will exude geographic relevance to a particular audience. Whenever you create a new piece of content, you want to ensure that a city or neighborhood is referenced in it multiple times (keywords). Your blog itself should probably contain a locale in its name, as should the URL. When you advertise via social media and search engines, local references in the advertisements are vital if you want to catch the eyes of readers. The more signals that your blog sends out in reference to a particular geographic area, the better it will tend to do in local search results.
Keywords are vital for proper search exposure, so your blog will need several that can be used to scale search rankings. Most real estate blogs will want to use keywords with local connotations (“foreclosed homes in aurora” is one example). Social media is extremely valuable and can be used as a way to meet new individuals and connect them with your blog. Social signals can help your listings and content gain much more exposure than traditional blogging alone. The URLs of each page should be formatted for keyword optimization; many blog platforms such as WordPress offer an option to enable this feature for all pages. Last but not least, you will also want to network with other local websites that are reputable, as link building helps establish authority with search engines and can boost your overall traffic.