Apple has chosen recently released iOS language learning app, Juana y los Amigos de la Granja, to be a Featured Kids App in Latin America for seven days, ending on Mexico’s International Children’s day.
The app brings the beloved TV character to the new digital age and a new generation. It aims to develop a proactive interest in children around the world to learn languages and positive values, as well as discover the colorful culture of Latin America.
Led by Univision.com’s former Vice President of Publishing and Cross-Platform Products, Charles Walter, veteran TV producer and creator of Juana, Tania Gilinski, and feature film director Amanda Quijano, the Juana iOS app features a number of fun and educational activities for children of all ages.
“Juana was a widely loved character by many kids in Latin American in the early 2000s, and bringing her to the iOS platform complements the way many children from across all backgrounds and ages are engaging with the concept of digital education,” says Juana La Iguana Founder and CEO Tania Gilinski.
The five key features and activities that children can enjoy in the Juana En La Granja game are complemented by Juana’s emphasis on positive values as children interact with the app.
“Within the Cobuild paradigm, Juana La Iguana and Rokk3r Labs have created Juana y los Amigos de la Granja, an enhanced learning platform that stands out in a sea of kids apps,” says German Montoya, Co-Founder and Chief Strategy & Creative Officer at Rokk3r Labs. “Beyond key cognitive and vocabulary skills, children learn about being good human beings – for example, to help people and care for the environment,” he adds.
With tablet ownership continuing to rise — 42% among American adults in 2014 according to Pew Research Institute — many parents are turning towards these devices to promote a fun and interactive way for their kids to learn. According to Juana La Iguana CEO Tania Gilinski, developers have to understand the dynamic approaches that children are individually having with these technologies to keep up with user trends.
By focusing on the Latin American culture, language, and the emotional learning experience via an engaging and friendly character, Juana and her new iOS are set to spur the next generation of avid learners.