MassageBook, a web-based service that aims to help independent massage therapists around the country, has just released a new suite of features.
Striving to increase massage therapists’ clientele and offer profession-specific business solutions, MassageBook has become popular by holding true to their creed — “We succeed when you succeed.”
According to the AMTA (American Massage Therapy Association), the 2013 massage therapy market was estimated to be between $8 to 10 Billion in the US alone. Now, with the growing use of social media and new marketing strategies through readily available technology, services like MassageBook give specific industries valuable online niche presence.
“At the moment we are the only profession-specific, comprehensive business solution focused on growing and managing a bodywork-based businesses, helping them to remain competitive against businesses with much bigger budgets,” says MassageBook founder and CEO Mark Volkmann.
Massagebook’s new features include enhancements to email campaign marketing features, therapist SOAP notes (Subjective, Objective, Assessment, and Plan — standardized medical notes taken by massage professionals), added flexibility to their subscription options, and a new client photo wizard.
“Now with our fully customizable templates, professionals can design and deploy a marketing strategy that suits them, that will keep their clients coming back, and encourage them to spread the word about their positive therapy experience,” he adds.
Already widely used by bodywork professionals across all 50 states, the MassageBook platform offers an all-in-one centralized service where therapists can easily and economically list their business, location, manage appointments, create personalized websites, and attract clients via a range of marketing solutions.