Rocketclub offers a win-win solution for startup founders and loyal app contributors.
The idea is that app users spend their time rather than their money to support the new startups they love.
Why? One of the biggest problems startups face is overcoming the “chicken and egg” hurdle. Referring to the phenomenon that startups can’t get users without word-of-mouth buzz and social proof, but they can’t get buzz and social proof without users.
Rocketclub is changing this by offering startups to engage with contributors who will use, promote, and offer feedback on their product. Feedback from early users is highly valuable, especially for startups, to refine their product. Additionally, users are offered shares as a reward for their time and contributions.
The Co-founders Erik Chan and Paul Chen stress that they built the platform to help startups build a community of engaged users and customers. Their mission is to help startups succeed through accelerating them towards product-market fit, and believe in a future where we all have a stake in the products we use and love. “Who wouldn’t want to contribute and become a part of what could be the next TripAdvisor or Blue Bottle?,” said CEO and Co-founder of Rocketclub, Erik Chan.
Rocketclub recently announced the launch of 6 new food and travel apps on its early adopters reward platform. New additions to Rocketclub include Spottly, a photo-based travel guide companion app; Banter!, a real-time occupancy app for nightlife; and Noble Brewer, a community network designed for craft beer connoisseurs.
There are now 7 live companies offering equity to early users in exchange for a few simple tasks that support the companies and spread the word. For example, Noble Brewer offers the first 500 approved members a share of 1.0% if within 3 months they successfully subscribe to a membership, post reviews of beers on the website, complete 2 feedback surveys and refer the network to 5 friends.
“We’re super excited to launch our newest batch of food and travel startups to our quickly growing community. Everyone loves great food, drinks, and travel. We want to connect these cool companies with supporters who similarly love the idea,” added Chan.