Newsmeister’s news app has reached over a 15,000 users in 3 months time. The app allows its users to stay up to date on political and social news by playing a quiz with other users.
“Reading the news is critically important because it’s how people stay informed about what is going on in their communities and the world,” expressed Tim Holmgren, CEO and Founder of Newsmeister.
Newsmeister aims to engage people in current events whenever they have time, whether they are on the subway, on their coffee break, or relaxing on the couch at home.
In the app, players battle against the clock to answer questions based on trending news stories from around the world. The quizzes are updated daily, so even the most avid newsreader remains challenged and informed. Gone are the days of answering pub quiz questions about 1980s football champions — Newsmeister tests users’ knowledge about the world around them in real time, and with the added fun of friendly competition.
In addition, Newsmeister provides brief contextual information about each question topic, as well as a link to a related article once they submit an answer. This enables users to conveniently dive deeper into the stories that interest them.
“There is this widespread idea that Millennials are not interested in current events, but this is inaccurate. They just have different ways of consuming it. Newsmeister was built for this new paradigm,” said Holmgren.
Millennials are voracious consumers of the news. According to the American Press Institute, “This newest generation of American adults is anything but “newsless,” passive, or civically uninterested, although their reading habits are ‘strikingly different’ than previous generations.” Unsurprisingly, Millennials lead other age groups in media consumption on smartphones, and they prefer to read the news in “discrete” sessions that are woven throughout their day.
Newsmeister was built with these habits in mind. Moreover, Newsmeister delivers a social experience, as social media’s influence over what people read continues to grow. Users can invite their family and friends to compete via Facebook or email, or play with other members of the Newsmeister community. To show how you stack up, the app shows a percentage of how many players worldwide answered the question correctly.