Amsterdam-based Mobile Bridge launches its Personalization suite for iBeacon mobile marketing, aims to bring true one on one mobile interaction between brands and customers.
Building on its leading cloud platform that allows users to easily create and deploy mobile marketing engagement and marketing automation, the suite provides a set of new features that makes it even easier for marketers and brands to optimize their direct mobile customer interaction via their apps.
The features, which include precision audience management, personalized content distribution system as well as a completely new beacon analytic platform, complement the expanding iBeacon engagement technology to ensure that native marketing content delivered to customers is contextual, effective, and creates a true one on one user experience.
This increased level of personal interaction adds to the platform’s marketing flexibility offering solutions to any client — whether they are brick and mortar ventures or specialized e-commerce clients.
“Our platform already helps brands make the most out of every mobile customer interaction, personalizing the user’s experience and enhancing existing CRM and loyalty ecosystems on mobiles,” says Mobile Bridge CEO Eyal Oster. “This new enhanced iBeacon suite can be an invaluable tool for any brand or marketer looking to build real customer relationships and loyalty,” he adds.
By applying the new Mobile Bridge suite to the iBeacon marketing sphere, he explains, individuals and businesses can utilize every corner of the technology to ensure that only the most relevant native content is delivered to the right customer.
“Personalization happens both on a targeting and audience management level as well as on the native content level, and one amazing point to remember is that the Mobile Bridge platform was built from ground up to be added to existing or new apps,” says Oster. “To give you a feeling of how rapidly you can revolutionize your app – Pirelli tires has recently added the Mobile Bridge platform to their app for analytics, iBeacon engagement and loads of other functions. They were done in less than a day,” he adds.
Utilizing the user-friendly interface (also available via an API) that requires no prior technical knowledge to set up, clients of the Mobile Bridge platform can integrate the marketing solution into any existing or new CRM system, loyalty program and e-commerce platforms to effectively expand their customer engagement.
Within the platform, marketers can create, manage and automate cross-channel, automated app customer interaction, which are not only personalized, but also location and behavior aware.
With this level of analytical overview combined with iBeacon technology, marketers using Mobile Bridge are able to engage with their consumers anywhere, anytime, combining the offline experience in the store with other channels such as web, social, and digital media.
As mobile phones continue to become an integral part of our everyday lives, smartphone-produced location data is quickly becoming an essential dataset to any brand’s marketing strategy. According to Forbes, 53% of consumers are willing to share their current location to receive more relevant advertising with 57% of consumers are more likely to engage with location-based advertising.
For Oster and the Mobile Bridge team, the application of this technology to a brand’s marketing strategy will become more important as iBeacon continues to shape the future of mobile shopping.
“By leveraging iBeacon power through Mobile Bridge, marketers now have the right tools to deliver relevant, one on one content to customers that will result in real sales growth,” says Oster.
Already applied by clients across numerous industries, including Retail, CPG, travel, and automotive the Mobile Bridge marketing platform is set to reshape how marketers and brands approach personalized customer engagement through emerging technologies.
Founded in 2012, Mobile Bridge is an enterprise cloud platform for location aware mobile customer journeys and marketing automation, mobile customer relationship management, mobile promotion & loyalty and analytics. Mobile Bridge technologies can be added to existing or new mobile apps with little programming skills with full cross platform support including native iOS, Android, HTML5 and PhoneGap and integrate with any CRM, loyalty program, ecommerce backend, supply chain, point of sale system (POS) and social media, instantly creating a powerful, personalized mobile communication channel. Mobile Bridge licenses their platform through partners and VAR’s including Digitas, Deloitte, R/GA, Luxus and others to be used by mainly enterprise clients.