Recently has launched its new app through which the startup aims to help people remember the beautiful moments in life by creating physical reminders.
Recently‘s new app complements already existing photo apps and is the first mobile-to-magazine subscription service available in the App Store. The app is designed to complement existing photo apps that save images to the camera roll. Subscribers are sent reminders when their magazines are about to go to print, and they only have to tap upload to start the automated process. Alternately, users can edit their magazines if they wish by swiping and dragging images into place.
Recently is the only mobile-to-magazine subscription service available in the App Store. Its service pairs the ubiquity and convenience of digital mobile photography with the valuable tangibility of high-quality, printed photographs. The app is free to download and paying subscribers receive 100 of their latest iOS camera roll photographs in an eco-friendly, high-end magazine that is delivered directly to their home.
“The social-photo industry is huge; Facebook has over 1 billion members, SnapChat up to 200 million users, and Instagram more than 300 million people,” said art director and Recently Co-founder Elizabeth Valins. “We’ve built Recently to work with these services and give people the opportunity to turn the digital world into a tangible one again – focusing especially on the thousands of photos they don’t want forgotten, buried in an endless camera roll or publicly posted to a Facebook feed.”
The concept was developed by Scott and Elizabeth Valins, a husband and wife team. A commercial filmmaker and an art director respectively, the Valinses both have a passion for integrating the digital world with printed media. After Elizabeth suffered an extremely serious health scare, the pair decided they wanted to design an app that would help people celebrate and remember every precious moment with ease.
“Mobile digital photography has increasingly become part of our culture,” added Valins. “We’re taking more and more snapshots of our experiences, our important moments, and our everyday lives. The problem is, our pictures disappear almost as quickly as publish them on social media. Recently gives us an opportunity to remember with something that we can physically hold in our hands.”